Customer 360 on Microsoft Azure, powered by Bardess Zero2Hero^TM

Solution overview

Bardess, Cloudera, Qlik and Trifacta bring you a complete platform for
customer 360 workloads available on the Microsoft public cloud in minutes.

Cloudera's platform enables organizations to better understand their customers, learn from their behavior and deliver personalized interactions based on all available data. By leveraging data of all types, sizes and velocities users can build a truly comprehensive view of their customers across multiple online touch points and enterprise systems. By combining Bardess accelerators and Cloudera's modern platform with Trifacta's data wrangling and Qlik's powerful, agile business intelligence suite, users can uncover insights in their data.

The goal is to provide a holistic, 360-degree view of customer records that captures different types of data from across channels and systems, aggregates the data to put the important information up front and applies analytics to deliver personalized, engaging customer experiences. Bardess puts your data at the heart of the solution, and for good reason. The Customer 360 Zero2Hero^TM stack is a pre-built, integrated analytics powerhouse with:

• Best-in-class technologies
• Bardess accelerators that leverage open architectures and big data frameworks
• Built-in industry data to solve problems rapidly and at scale while delivering Customer 360 insights

Positive business outcomes

Cloudera, the modern platform for machine learning and analytics, optimized for the cloud, has worked with Qlik, Trifacta, and Bardess to develop a complete platform for Customer 360 workloads available on Microsoft Azure in minutes. The solution allows you to:

• Apply, Artificial Intelligence (AI), Machine Learning (ML), predictive, prescriptive and geospatial capabilities to fully leverage data assets using Cloudera Data Science Workbench 
• Identify patterns, relationships and outliers in vast amounts of data in visually compelling ways using Qlik
• Democratize your data further by empowering business users to prep their data for analysis using Trifacta
• Modernize your architecture to take advantage of a “schema on read” data-hub approach to data storage optimized for the cloud with Cloudera Enterprise
• Build, test, deploy and manage your workload in the cloud through the Microsoft Azure Cloud

Metrics and proof points

• Provides actionable insights based on a variety of data points
• Delivers the most comprehensive view of customers—at the individual level
• Strengthens targeting and personalization, reduces churn, and delivers proactive care
• Informs decision making and marketing spend for greater ROI

Differentiators

The Customer 360, powered by Zero2Hero^TM solution is built on Cloudera's modern platform for machine learning and analytics optimized for the cloud. Trifacta's Data Wrangling rapidly prepares data for analysis while Qlik identifies patterns, relationships and outliers in visually compelling ways. This solution enables organizations to better understand and engage their customers through targeted marketing and personalization, churn prevention and customer retention, and proactive care.

• A full marketing insights platform certified on Cloudera
• Quickly implement popular customer sources (Microsoft Dynamics, Salesforce, Oracle Sales Cloud, Adobe Analytics, Google Analytics, Twitter, Facebook, Instagram, LinkedIn)
• Scales to meet new use cases with incremental investment