Rambling Non Sequiturs of my Hyperactive Mind!

I’m Diana, and Rambling Non Sequiturs of my Hyperactive Mind is my blog. This blog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital marketing. I am a geminis, and I’ve been told that we are the master of the communications – and gossip too so. I guess that’s why I love writing. My mind works 24/7, it never quiets, so I have decided to capture all the ideas jockeying for space in my brain – they seem to come non-stop and pop up at the most inconvenient times.

My most insane but creative moments appear so I though why not maybe one of those crazy thoughts, could be the beginning of something more substantial.

Writing is my therapy and I wish, I had more time to devote to it. In the meantime, let’s start blogging and I hope you enjoy my non-logical thoughts.

DE

 

Personal Life Improvement through Meditation

When a person can regulate their sources of spirituality, it brings them great pleasure. Since we all are different in nature, spirituality differs for most of us as well. The goal behind finding your spirituality is incurring a need to reach beyond to connect with your spiritual side. Whatever you find should make you feel good about you. What you find should be utilized in your journey to spirituality, helping you to develop and grow in your individuality.

We all know that prayers are powerful tools that affect attitudes. Prayers are often said on one’s behalf, or for people we know. According to few philosophers who study spirituality, each day we pray we should work in accord with that prayer. Meditation is a form of getting in touch with you, which is similar to prayer. When you pray you often, feel calm. You will feel a soothing touch graze over you. Like prayer, meditation brings us closer to who we are. You can improve your life through prayer and mediation.

How do I meditate?
First, keep in mind that mediation is a tool that coordinates our senses, thoughts, body, and so on. The notion is to help us relax. As we relax and attempt to meditate, we gain control over our minds, thoughts and so forth. We learn to focus on our goals. We get a sense of spirituality through meditation. The notion helps us to feel energy. Once our energy is lifted, which helps us to deal with life and people more calmly. You will need to follow basics steps to learn how you can focus on what you intend to accomplish from meditation. When you start to meditate, you must realize that at first it will be difficult. At least for most: Meditation is the process or removing all thoughts from your mind for a short time and then allowing the mind to focus. Sometimes your mind my wander or ramble on, which you should allow. Once the thoughts feel a sense of relief, then you can move to meditate.

How to being:
As you begin to meditate, start by finding a snug position. You want the body to sit upright in your relaxed spot. Your back should be upright and aligned. Once you are relaxed, use the hands to bear your body weight. Now take a deep breath and breathe in the air, inhaling it into your lungs. Now hold and release. Relax again continuing your position. When you learn to focus on your breathing and how to take deep breathes, it helps you to remove unwarranted stress.

When you learn to meditate, it helps you to find peace within, since your thoughts will gradually quiet. Meditation helps you to clear up clutter. Once you feel that sense of serenity, you will have affirmed your mind. This helps you to pay hold firm to what you intend to accomplish.

One must practice daily to meditate. Practice helps a person gain control over their thoughts. As you continue your journey through meditation, you may find areas of disturbance. In some instances, your mind may wander backwards to memories you do not like. Allow room to accept your discomforts and the thoughts to freely come forward. Remember, you lived it once, how can it harm you again? While you meditate you, do not want to force any actions or thoughts on your mind and body. Allow room for freedom. Once you completed your meditation, say a little prayer for those people suffering in the world. This will make room for added comfort.

Namaste!

DE

 

 

 

Detoxify Your Body to Stop Disease, Reverse Aging, and Improve Health

detox-arbonne

All the wealth in the world is useless if you’re unhealthy. You can’t enjoy your life if your body is weak and unable to function properly. You can miss all the wonderful things offered by our world today. Too exaggerated? Well, not likely. As much as you want to enjoy your life to the fullest, your body is constantly bombarded with harmful chemicals. Where do these chemicals come from you might ask. In you don”t know it yet, your body is loaded with harmful chemicals that came from the food you ate, the beverages that you’ve drank, the things you use to put up with your daily hygiene, the smoke from cars and cigarettes, and many more.

Every day you are exposed to these harmful chemicals found all around you. Although the body has a natural way of healing itself, and freeing itself from these harmful chemicals, sometimes it can’t handle the process alone. Most especially if the body already has acid build ups. If you lived an unhealthy lifestyle for many years now, you can expect that you have developed acid build ups, whether you like it or not. It’s high time that you detoxify your body, and the time to act is now.

Don’t postpone it for later, otherwise you’ll find yourself experiencing many symptoms of diseases and other illnesses. If you don’t want to develop further any dreadful disease or illness, why not use  the SeaSource Detox Line by Arbonne. If you aren’t familiar with Arbonne, it is a Swiss skin care line sold through consultants all over the world. Arbonne promotes the vegan, mineral oil-free products that National Makeup Artist Krista Embry and celebs like Nicole Kidman swear by. This body detox costs no more than $50. If you want to start detoxifying your body, get the product and treat your body- health is a precious commodity.

Arbonne Detox Line  has gained high ratings in many consumer reviews – The full SeaSource kit contains Foaming Sea Salt Scrub, 5-in-1 Essential Massage Oil, Detoxifying Rescue Wash, Sea Mud Face & Body Mask, Purifying Sea Soak, Fortifying Hair Mask, Re-Mineralizing Body Lotion 24H and Renewing Body Gelée, plus the Dry Body Brush and SeaSource Detox Spa Brochure. All of these products are vegan and mineral oil-, sulphate- and paraben-free. If you want to try complete home body detox, purchase the kit. Also, if you need more information about non-chemical products for your body and skin. Contact me and I will provide you a lot of help and important information.

Diana Esparza

Arbonne Independent Consultant – www.arbonne.ca

Consultant ID: 115649943

Build Backlinks – A Strategy to Increase Ranking and Website Traffic

link-building

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.  But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence. 

One powerful strategy is to  build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. For example,  I am currently  using blog exchanges as a strategy to get credible  websites pointing to my business. I am working with a SEO specialist in town, our strategy,  we both write a a blog for each other with a backlink on each to our respective sites –  this is a  great  for SEO for both of us!  This is the latest guest post that I wrote for his client:  WALK THE GREEN TALK WHILE MOVING?

Another great way to start building back links is by tweeting, liking, and +1’s  – these are now becoming important ranking factors alongside links; however, having websites link back to you is very much still a basic requirement for getting search engine fueled website traffic.

If you are not at this stage on your SEO, you should consider the following basics tips to increase ranking and website traffic

  • It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.
  • Create a site with valuable content, products or services.
  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • Research and use the right keywords/phrases to attract your target customers.
  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  •  When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-based factors (see Search Engine Rank Factors). Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.

Key Enabling Technologies (KETs) deployed by Top Leaders in the Facility Management Industry.

building-automation-technology

Currently, facility designers, developers and managers are looking for building service contractors whose competitive edge is focused on the deployment of integrated systems that streamline facility maintenance operations and enhance supplier/client collaborative relationships.
In this new era, there is increasing pressure on cost reduction coupled with potential trade barriers, demand fluctuations and market uncertainties, sustainable compliance and the need for companies to create a more demand-responsive service strategy. Property owners have been forced to seek out service providers that will enable them to minimize risk, maximize quality and customer satisfaction and optimize revenue and profits.
A new business model that emphasizes the triple bottom line, corporate responsibility, brand and image is of increasing interest. As a result, Building Service Contractors (BSCs) are viewing technology as the key weapon used to align facility management strategy with corporate strategy. The deployment of technology has become paramount to remaining competitive in this fierce industry.
According to industry experts, an automated end-user software that tackles areas such as sustainability, risk management, efficiency/cost control, aging building and HR challenges would be the ideal solution to overcome the main challenges faced by property owners, facility managers and real estate developers. . Experts state that a complete solution should be flexible enough to allow companies to adapt to business change right on time. These applications must improve execution processes, internal/external cross-functional collaboration among trading partners, security and support government mandated compliance. All of these capabilities must assist organizations in increasing efficiency and productivity while reducing costs associated with the activities performed within the operations and maintenance area.
The need to tackle these five fundamental challenges has compelled software providers to look for new alternatives that allow organizations to expedite reporting and automate highvolume decisions across environmental activities and link them with building operations to improve overall performance.
It is a fact that technology exchange is the main driver for achieving performance. According to Gartner (an American information technology research and advisory firm) leaders in this industry are not skimping on investing time, money and effort in striving for technological advances to bring cutting-edge solutions to customers. Leaders see how real-time web-based technologies enable their organizations to synchronize building operation management activities at each stage. They are cognizant that technology gives them a huge bonus – the ability to collaborate with their business partners. Web-based technologies are being used to control core activities as well as the elements involved in facility change management, procurement and services to improve the flow of information across operations. On the contrary, laggards are still supporting low-end technology so it is common to see them using spreadsheets; phone/e-mail updates and in-house software tools.

Laggards VS Leaders

According to Gartner, the most prevalent B2B technologies used by building/facility managers to monitor all building maintenance activities are Electronic Data Interchange (EDI), Radio Frequency Identification (RFID), Vendor Managed Inventory (VMI), Customer Relationship Management (CRM), Business Process Automation (BPA), Sales and Operations Planning (S&OP), Failure Mode and Effects Analysis (FMEA), Supplier Relationship Management (SRM) and Supplier Portals. To increase visibility and collaboration, companies also use real-time routine feeds, FTP, XML feeds, e-mail attachments, mail, fax, e-marketplace, trade and consumer research and point-of-sale data which enable them to reduce costs, connect with partners and add value to their businesses.
Sustainability also remains a challenge in the facility management industry.In order to countermeasure this issue, companies are searching for solutions that help them shift their focus from cost to the new business model. Have companies found the Holy Grail? Not yet, however, Corporate Social Responsibility Software (CSR) is seen as a promising technology that helps companies capitalize on the movement towards green and sustainable business practices. CSR enables organizations to collect, report and manage sustainable development information – CSR is moving from the fringes to the mainstream of corporate consciousness. I would say that within the next five years, these types of solutions won’t be anymore a nice-to-have tool instead it will be a must-have tool especially for corporations that claim to be environmentally committed.
Why a must-have? Companies that take substantive voluntary steps towards sustainability are able to receive grants or tax exemptions for their efforts to give back to society! However, in corporate circles “being green” is still a buzzword (Check out my blog on – Is Green the new buzzword? Why Companies/Buildings are Pursuing LEED Certification) and some unscrupulous companies are claiming to be leaders in environmental initiatives to avoid interference in their businesses through taxation. As a result, governments have started to place some burden on compliance due to this lack of integrity. Currently, it may be possible for a company to treat a particular CSR-related activity as a bona fide business deduction, say, installation of solar panels in its office premises – which helps environment sustainability – against which it claims tax depreciation. So my question is – how can the government corroborate that this activity was indeed executed? Environmental Compliance Reporting – project reporting – is a must for companies, so be ready to provide an auditable record of green initiatives including targets, goals and milestones – it is here, where CSR applications come in handy.
In order to address risk management, leaders are deploying Governance Risk and Compliance (GRC), and Records Management (RM) solutions, which enable them to comply with federal procedures and business practices. Such applications address the need to innovate, collaborate and achieve better information management. In order to have a strong compliance strategy, these organizations are implementing e-discovery, message archiving, ECM, and BPM systems to manage their content lifecycle. GRC and RM technologies enable organizations to mitigate risk by covering key aspects of compliance including role-based access, operational efficiencies, ERP roles, and user provisioning systems. Common GRC and RM solutions for this industry are those aimed at addressing disaster preparedness, workplace health and safety, security and data protection and work continuity.
Business Processes Automation (BPA) is another technology deployed by leaders that allow users easy integration and more clarity concerning connectivity and support. BPA grants companies the ability to coordinate and synchronize end-to-end processes. BPA applications include advanced FM automation systems such as CAFM-computer-aided facilities management/space planning/utilization, Building Information Modeling (BIM), Integrated Workplace Management Systems (IWMS), Earned Value Management (EVM), and LEAN. These applications enhance companies’ collaborative processes as integrated business processes, systems and people throughout the implementation of collaborative technologies support high levels of connectivity and provide information in real-time, so users can take a proactive approach that increases organizational efficiency and effectiveness.
As I said, companies are still looking for the Holy Grail, but it won’t be long before we see the giants in the industry professing the benefits that these technologies have brought. I would say that large business applications are showing promise as top vendors take serious steps toward this market, but buyers expecting a full-fledged solution will have to be patient. It will be years before a complete product is offered without substantial configuration and implementation requirements.
For now, if your company is one of those pledging to make its core operations more sustainable and help to minimize the impact on the planet; I assume you are deploying one of these killer technologies. I would like to invite you to enlighten us with your experience and let us know why you should be considered a leader in this competitive industry.

Why Generation Y Yuppies Are Unhappy

Amazing article that left you with some questions! What is contentment, expectation and happiness? Does contentment lead to happiness? And then does having high expectations of oneself and others not lead to happiness? My good friend Socrates said: “He who is not contented with what he has, would not be contented with what he would like to have.”
http://ow.ly/oZ1Uz

50 Creative Ideas To Make Better Cities, Presented On Gorgeously Designed Posters

Time to start creating more community in your life, watch some tips – 50 Creative Ideas To Make Better Cities, Presented On Gorgeously Designed Posters

The Urban Omnibus, published by the Architectural League of New York, has been collecting good “citymaking” ideas since 2009. Earlier this year, the publication assembled 50 of them into a special Ideas For A New City feature, and commissioned eight posters to highlight some favorites (you can buy those here, and see them in the slide show). These are the eight highlights.
http://ow.ly/oWBHr

Colombia embracing Sustainability Practices

Colombia embracing Sustainability Practices!! Let’s see the first eco-taxis!
Llega a Colombia la primera importación de taxis eléctricos, de los cuales 50 vehículos se distinguirán por ser inicialmente azules, y empezarán a funcionar desde el próximo lunes 2 de septiembre en Bogotá, con el apoyo de la Fundación Clinton.

Esta importación, que tuvo el 0% de arancel, fue posible gracias al Decreto 2658 de 2011 de los Ministerios de Ambiente y Desarrollo Sostenible, de Comercio y de Hacienda. En este mismo Decreto se aprobó la reducción definitiva del arancel de 15% a 5% para buses y camiones híbridos, eléctricos y dedicados a gas natural.
http://ow.ly/oOo2N

The Ultimate Green Twitter Hashtag List

The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following

The following are 150+ Twitter hashtags that can help you gain Twitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.

Read more: http://greeneconomypost.com/green-twitter-hashtag-17290.htm#ixzz2g4NnFUtF

http://ow.ly/oHAXy

eSupply Chain: Pain and Challenges faced by Latin American SMB’s

Supply Chain Planning for SCP for Process Automation – SCP for Process Automation solutions are one of the most adopted technologies in organizations today especially for process automation. However, SMB’s has not seen any benefit of it, as they do not count with the necessary financial resources to deploy SCM technologies to generate business value, and a competitive advantage. The majority of end users deploying or looking to deploy SCP applications are interested in implementing SCP process automation solutions. These users are interested in process innovation, which is aimed at creating differentiating business processes.

Integration – SMB’s do to have the ability to integrate traditional technologies that support web-based technologies. Integration with legacy systems and emerging technologies to reduce internal IT cost, increase customer interaction, and deliver products and services that are relevant, better and cheaper than their rival. Deployment of technology is the only viable way to remain competitive in the marketplace.

Compliance with regulations is mandatory – Today are more than 10000 regulations in the USA alone that affect data storage, backup and protection across a range of industries. Compliance is not a luxury is mandatory. Companies are willing to invest money on technology products and professional services in order to adhere to new compliance regulations. Government are placing companies under added burden of putting in place business processes that make compliance an ongoing business reality.

Communication and Collaboration – Once-independent departments and business systems are getting more tightly intertwined and interdepend. While each has its own process and rules, they increasingly need to communicate each other and collaborate in a cross-functional and crosshierarchical manner. Any exception in one simple activity can ripple through the entire enterprise unknown consequences. Integration with third part apps and web-based technologies is a requirement for SMB’s nowadays.

IT Departments are under increasing pressure to balance technology needs with costs – SMB’s are looking for applications that help them to answers questions such as how to support the ever evolving needs of the business, yet keep deployment and maintenance costs and time to market down to a minimum, how to drive operational efficiency and enable a rapid return on investment and how to capture, store and access data to support the slew of new corporate and regulatory compliance requirement.

Lack of Visibility among the entire SC network – there is a lack of supply chain visibility (SCV) across the supply chain that hinder: Information Exchange –Collaboration on Inventories and Design.

Lack of Supply chain performance metrics – Metrics developed enable organizations to measure how confident they are, how supply chain customers perceive them, and therefore take responsive Written by Diana Esparza 16 corrective or preventative actions to build a cost efficient and effective supply chain that ensures successful commercialization in local and international landscapes. SMB’s are looking affordable solutions that provide ad-hoc analysis and interactive dashboards.

Why Marketers Ignore Sustainability

Why Marketers Ignore Sustainability — but Shouldn’t

A lack of interest from consumers, a presumed high risk factor and a perception that sustainability is boring, expensive or too complicated are some of the reasons given by marketing professionals for failing to promote a green business model, writes Rainforest Alliance president Tensie Whelan in a column for The Guardian.
http://ow.ly/nVxYS

e-Supply Chain Planning for Process Automation: An environmental analysis

e-supply chain

Globalization challenges change end customers’ expectations and product proliferation, and increases in the complexity of value networks which are pushing more companies to examine how they run their supply chains and what the appropriate investments in SCP technology might be. The increase in complexity, volatility and unpredictability of an enterprise’s supply chain environment will continue to fuel investments in SCP technologies over the coming years.

SCP for Process Automation Solutions is one of biggest trends in Supply Chain. Supply Chain Technologies providers are aiming at aligning end-users supply chain goals and priorities, shows that demand volatility and forecast accuracy is the No. 1 issue preventing companies from achieving their supply chain goals. It also revealed that improving SCP processes is the top investment target essential to achieving supply chain business goals.

While the majority of small and medium businesses realize the importance of having standardized process in place, these same organizations are not well equipped to deploy advanced supply chain process and technology competencies. In addition, the majority of SMB’s do not have confidence in the ability to quickly to any sudden changes in customer demand due to lack of visibility.

Business Drivers & Directions

Business Driver Problem What it will help SMB’s to reach
Lack of Visibility - Current IT infrastructure does not address SMB’s needs.- Lack of visibility within the pipeline causes organizations a lot of pains to Management.- Current solutions are costly and inefficient- Not a 360-degree view of SC activities - Solutions that increases SC readiness to enable organizations to react swiftly when unforeseen events occur.- SC Solutions that improves key stakeholder’s confidence within the chain due to the large coverage of visibility deployed.- Solution that increases communication with suppliers, logistics providers, brokers and carriers in real time.
Lack of compliance, governance and risk practices/technologies Lack of metrics that help businesses  to reduce the risk on noncompliance  Document management and information governance solutions to comply with federal procedures (Business processes automation applications (BPAA) & governance, risk and compliance (GRC) software.Solutions that manage electronic records to support all types of data such as electronic documents, physical records and messages.Solutions that provides transparency, credibility, and integrity in the implementation of policies and procedure to mitigate risk of noncompliance.
Lack of Metrics to measure, monitor supply chain maturity, performance and supply chain confidence There is a lack of metrics to monitor and improve supply chain overall performance. Metrics are an essential principle of SCM as it rewards achievement or disclose failures, but can also be used to determine the maximum mark for potential leverage. Solutions with the ability to spot companies current-state supply chain performance, identify their relative position of maturity against the competition and envision the process and performance improvements needed. Implementations such as  key performance indicators (KPI’s) and Six Sigma are a must.
Business Process Automation End users are building an SCP process foundation as a means to leverage more innovative technology as their supply chain strategies mature and evolve. Deployment of new technologies entails the evaluation and characterization of the design and automation of new business processes. The deployment of technology must be reliable and accurate.
Stand-alone application Current Solutions offer complete suites that are too expensive for SMB’s.Clients are increasingly looking for ways to put everything together in a more cohesive and affordable way. SCP vendors will focus their product development activities on bringing once innovative, stand-alone functionality down and into their SCP suites (for example, support for a basic sales and operations planning [S&OP] process and inventory optimization). ERP vendors’ SCP solutions are becoming more sophisticated, with the availability of additional SCP modules.
Reporting and analytics Reporting and analytics capabilities are limited. Clients are looking for tools with the ability to measure the effectiveness of SCM program to empower administrators to track performance and measure ROI.
Improve efficiency and productivity
  • Users need to improve supply chain efficiency and productivity in terms of trade, inventory and resource utilization, while optimizing and streamlining their supply bases.
Globalization Globalization efforts by end-user organizations require more robust, integrated SCP processes across more complex networks at a regional or a global level.
Technology Upgrades - Upgrades from spreadsheet-based, or core-ERP-based, planning.- Upgrades from departmental or plant-level planning solutions to a centralized one.
Collaboration and Communication IT support gap is a major challenge among organizations.Lack of deployments of web-based applications.Streamline real time collaboration and information with key customers, suppliers and partners is a key ingredient for business collaboration. Provide all partners with access to data and information in real-time such as forecasts, sales data, and plans helps business benefit as it enhance their communication process and broad their channel support.Adoption of cutting-edge collaborative technologies to trackand record real-time supplier – related activities to improve supplier reliability.
Employee Training and Development Lack of trained and qualified supply chain professionals, therefore training is an imperative in supply chain. Organizations are looking for sophisticated SCM professionals that provide leading-edge concepts and ideas to the organizations. Training is the best way to coordinate collaborative activities within the supply chain
Change Management Resistance to change mainly from baby boomers. Implementation of change management strategies that enable organizations to align the people with the systems of recruiting, training, measuring, and rewarding to drive the new organizational behaviors required to support the change
Lack of Integration with web 2.0 technologies and Social Media

Diana Esparza

Email Marketing with eNewsletters

email-marketing-newsletter

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign.

An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter. In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use.

The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the purpose of the e-newsletter and even the personal preferences of the business owner and the employees producing the e-newsletter. However, the general format for an e-newsletter is to include useful information in the form of full length feature articles or shorter pieces offering useful tips. The e-newsletter should also contain at least some subtle advertising for the products and services offered by the producer of the e-newsletter. These pieces of advertising should not be blatant and should allow readers of the e-newsletter to formulate their own opinions regarding the products or services.

The content of an e-newsletter should make up the bulk of the document. This may include full length feature articles which provide information for the readers. It may also include shorter pieces which may offer tips, review products or offer advice to the reader. The key to providing high quality content in these e-newsletters is to have them written by a capable writer who is knowledgeable about the subject matter. The writer may have an understanding of the subject matter or may simply be able to research the subject and learn enough to write accurate and informative articles on the topic. In either case the distributor of the e-newsletter should carefully review the content for both quality and accuracy before publishing the e-newsletter.

Distributors of e-newsletters should also consider including graphical elements into their e-newsletters. This may include product pictures or any other relevant graphics which provide meaning to the text of the e-newsletter. A graphic designer can assist you with this endeavor by helping you to create graphics, crop them appropriately and place them in a prime location on the layout of the e-newsletter.

Finally, distributors of e-newsletters should carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or an e-newsletter. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. However, care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers. This type of specialization should include the type of language used in the copy, the layout of the email or e-newsletter and the graphics used in the email or e-newsletter. Additionally, the copy should be filed with information which will be useful to the recipients. Another factor to consider is to whom to send the emails. Sending these emails to a large group of recipients who have not requested information from you and have no interest in your products and services is a waste of time. It is a better idea to ask customers and potential customers if they are interested in receiving more information and having them join an email distribution list if they wish to receive more information. Sending your emails to this distribution list ensures the majority of recipients will have an interest in your products or services and are not likely to automatically delete your emails as spam.

Start experimenting with newsletters, there are easy platforms such as mail chimp that enables you to create newsletters for free (if you have less than 1000 contacts in your distribution list). The table below contains the most effective keywords in Email Subject Lines used in your correspondence!

aoverall-keyword-effectiveness-adestra-2013

By DIANA ESPARZA, (Co-Founder of Meme  Marketers & Social Media Marketing Strategist)

What is Podcast Video?

A growing trend online is podcast video. While podcasting was originally only for audio files, more
people are beginning to send video, especially with broadband connections more accessible. To podcast
video, content distributors enclose it in a web syndication file that users can download and view when
they want. Users subscribe to the different files, checking them for updates regularly, and download the
new offers when they become available. Each file is often referred to as an episode, and may be part of a
video blog, or vlog.

Podcast video, and other types of podcasting are thus part of the blogging revolution. Individuals and groups
around the world, with a small investment in equipment and time, can become content producers. Because it is so simple to use and cheap to set up, many people are getting involved. They can podcast video around the world, becoming producers and directors for any small niche they want to exploit.

Many of these podcasters have small audiences that download their podcast video, but larger groups are
getting involved. News organizations and websites that serve massive audiences are discovering that podcasting and podcast video can distribute their content to millions of people easily. These groups have found that podcasting video is yet another way to distribute their news and information. Since podcasting is so easy to use, it’s likely that even more people will start using podcast video.

By DIANA ESPARZA, (Co-Founder of Meme  Marketers Social Media Marketing Strategist)