Big Data and Analytics, Marketing and eBusiness Professional
When you look at the statistics and consider how unrepresented women are in leadership positions within their companies you begin to understand why an organization like CanWIT exists and why is necessary. Strong mentorship can provide an advantage for any professional at any career level, but for female professionals, especially those in leadership positions, a […]
Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]
Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded […]
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Your brand identity is the representation of your company’s reputation […]
Governments go through a number of phases in their implementation of web based service strategy. Their web focus and direction is based as much on available skill sets, technology, and resources as it does on the mandate granted to them by the citizens they serve. According to Gartner [1], governments move through the following four […]
Whenever I think of a trip to New York City whether for a vacation or just a short one or two-day visit for business. I can’t help but think of Broadway and the delightful shows that await in these hallowed halls of entertainment delight. Broadway is the essence of New York to me. It can […]
I’m Diana, and “The Geek in Tacones in YouTube” is my vblog. This vblog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital transformation, data and analytics and digital marketing. I am […]
Diana Esparza 