Big Data and Analytics, Marketing and eBusiness Professional
The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]
My interest in E-business dates back to my first job in Canada. My journey starts in a start-up high tech company where I worked for a year as a research analyst; the company’s core business was the commercialization of IM-IT products, delivery and services. This start-up developed an innovative and alternative business model called “Portfolio […]
Diana Esparza 