Recent Posts

eSupply Chain: Pain and Challenges faced by Latin American SMB’s

Supply Chain Planning for SCP for Process Automation – SCP for Process Automation solutions are one of the most adopted technologies in organizations today especially for process automation. However, SMB’s has not seen any benefit of it, as they do not count with the necessary financial resources to deploy SCM technologies to generate business value, […]

Key Enabling Technologies (KETs) deployed by Top Leaders in the Facility Management Industry.

Currently, facility designers, developers and managers are looking for building service contractors whose competitive edge is focused on the deployment of integrated systems that streamline facility maintenance operations and enhance supplier/client collaborative relationships. In this new era, there is increasing pressure on cost reduction coupled with potential trade barriers, demand fluctuations and market uncertainties, sustainable […]

e-Supply Chain Planning for Process Automation: An environmental analysis

Globalization challenges change end customers’ expectations and product proliferation, and increases in the complexity of value networks which are pushing more companies to examine how they run their supply chains and what the appropriate investments in SCP technology might be. The increase in complexity, volatility and unpredictability of an enterprise’s supply chain environment will continue […]

Digital Branding Case Study: Diesel Website Assessment

Diesel has been known for producing ads that invoke surreal images in lieu of direct product details, in partnership with Swedish ad agency Paradiset DDB, Stockholm. Diesel’s unique international marketing strategy is innovative and has been studied by universities and institutions as a model. PROJECT OBJECTIVE To identify the marketing principles underlying the design of the […]

Build Backlinks – A Strategy to Increase Ranking and Website Traffic

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.  But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.  One powerful strategy […]