My goal is to make you more successful!
 I take pride in my ability to help my customers build and grow successful businesses in vertical industries. I do this by aiming at three major critical success factors: reach, velocity and profitability.

My international mindset, academic foundation and experience enable me to help companies to be more globally competitive and realize much of their overseas potential. I can help any organization to align international business strategy with company goals, learn how to work better with other cultures, expand the company internationally and troubleshoot existing international operations and partnerships.

I consider myself as a highly creative and driven individual able to develop MarCom material (traditional, online, guerilla); branding (creation, preservation, expansion, revision), promotions (online and print); creating and implementing corporate sponsorships, public relations, event management, team management, supervising and collaborating with advertising agencies, budgeting and, of course, revenue generation.

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  • Search Engine Optimization
  • Video Search Marketing
  • PPC Search Management
  • YouTube Search Management
  • Local Search Marketing
  • Link Building Campaign Management
  • SEM Campaign Management


  • Social Media Marketing
  • Social Media Optimization
  • Social Media Monitoring
  • Facebook Marketing Services
  • LinkedIn Marketing Services
  • Business Blog Marketing
  • Online Reputation Management
  • Online PR


  • Online Media Planning and Buying
  • Social Network Campaign
  • Affiliate Marketing
  • Publisher Ad Management Service
  • Viral Marketing
  • Email Marketing


Marketing for Sustainability – Corporate Social Responsibility

Diana Esparza can assist you to better understand, plan for, and capitalize on sustainability communication with your stakeholders!

  • Targeting
  • Green Design
  • Green Positioning
  • Green Practices
  • Green Logistics
  • Marketing Waste
  • Green Promotion
  • Green Alliance

 Sneak Peek of My Projects

As you move through these work samples, you will see that I have been quite fortunate to travel down several roads through my career – this has provided me an understanding of nationwide and international markets.

BMI – Building & Maintenance Industries, Marketing Business Developer

I worked with the management team to hone the “One Step to Go Green Mission,” embodying the company’s well-established and ongoing goal of providing sustainable services. With this message of corporate social responsibility as the blueprint, I built a comprehensive Marketing Strategy that included a new website design, social media strategy, brochure, informative articles, tip sheets, brochures, emails, blog posts and more. For more information, please visit http://www.bmi-ind.com


FormVerse Inc., Marketing Business Developer

After conducting a complete overhaul of the website to better convey a sense of the state-of-the-art solutions that FormVerse offers, I created a series of highly targeted and informative whitepapers, sell-sheets, emails, demo manuals, positioning statements, press releases and more. These efforts helped FormVerse to establish a solid and growing customer base across their target industries. For more information, please visit http://www.formverse.com

SageTea Group, Sales & Business Development Account Executive, LATAM Region

At SageTea, I conducted marketing functions including development of marketing collateral in both traditional and on-line formats. Create messaging documents through video and social media to drive demo requirements in English and Spanish. For more information, please visit www.sageteagroup.com


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For Careers Opportunities

I am seeking a new, stable, long-term career position with a visionary company which looks at my credentials and sees the full scope of what I will bring to the table for their business. My skills are fully transferable to any industry. I am available for relocation as required.

At this time, I am also available for consulting on a long or short term, project or hourly basis.

For more about Diana’s qualifications –  view Diana Esparza’s profile on LinkedIn



WORKSHOP: How to Leverage LinkedIn to Boost Your Reach – The Ultimate Guide to Leveraging LinkedIn for Landing a Job, Sales Leads, Clients and Revenue!

Category: Business Building Blocks,  Job Search, Events


Date: 06/09/2014 – 10:00 am ( Ends 3:00 pm )
Venue: Grounded Kitchen and CoffeeHouse

Location: 100 Gloucester St, Ottawa, ON K2P 0A4

Presenter: Diana Esparza – Marketing/Business Development/Global Sales Strategy Professional

  • Could your business benefit from access to over 259 million acquired users in more than 200 countries and territories?
  • Want to position yourself as the authority in your industry?
  • Know that you need to grow an email list but just not sure how?

Diana Esparza has used LinkedIn to build her career from the ground up, now she is offering this exclusive opportunity to hear how she did it and how you too can leverage LinkedIn to grow your business or land your ideal job.

This workshop is a practical “hands on” session revealing the strategies to succeed on LinkedIn and demonstrating LIVE in the workshop how to implement them.

LinkedIn is the most powerful online network tool available to businesses – it can help you attract media opportunities, powerful business partnerships and new clients.

In this exclusive workshop, you will learn:

  1. How to optimise your profile to stand out from the crowd and help you rank on Google for your industry
  2. The secret tool that no one is using to grow their email database like never before
  3. Build your sales funnel with fresh leads and opportunities effortlessly

Topics will include:

  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Using the Who’s Viewed Your Profile and You Recently Visited tools
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  •  Creating engaging updates
  •  Marketing your LinkedIn page
  • Recruiting with LinkedIn

 and much more! You’ll walk away equipped with the “know how” to leverage LinkedIn to get serious results for your business online.

Price: $100 CAD – 1H Networking, munchies and drinks, please BYOD!Register NOW

For more information, please contact me here


WORKSHOP: How to crush Your Competitors on Social Media in 30 Days

Category: Business Building Blocks, Sales, Social Media, Events

How to crush your competitors in 30 days

Date: 16/04/2014 – 6:30 pm ( Ends 9:00 pm )
Venue: Raquel Ireta – Real Estate Services in Ottawa

Location: 565 Somerset West Ottawa

Presenter: Diana Esparza – Marketing/Business Development/Global Sales Strategy Professional

Event for  RED MELOG: Networking de mujeres latinas emprendedoras y empresarias de Canada

Social media is a competitive landscape and can make or break a company’s marketing.

Social media usage in the U.S. has increased 356% in six years. These days, the question isn’t should you use social media or not, but rather, is your use of social media better or worse than your competitors?

Attend this seminar and learn:

  • How to compare and benchmark your competitors social presence
  • How to grow your reach and followers faster than your competitors
  • How to create engaging content people love to share
  • How improve your social strategy with cross-channel campaigns

and much more! You’ll walk away equipped with the “know how” to leverage LinkedIn to get serious results for your business online.

Price: Free

DOWNLOAD PRESENTATION HERE: Crashing Your Competitors with Social Media Marketing in 30 



Business Building Blocks Series
WORKSHOP: How to Leverage LinkedIn to Boost Your Reach $100.00 CAD
WORKSHOP: Getting a Grip on Facebook Marketing $100.00 CAD
WORKSHOP: How to crush Your Competitors on Social Media in 30 Da $100.00 CAD
WORKSHOP: Pitching your Business – How to Construct an $100.00 CAD
WORKSHOP: Pitching your Business– How to Construct an Unforgett $100.00 CAD
WORKSHOP: Fundamentals of Business Blogging $100.00 CAD
WORKSHOP: Twitter Engagement Tactics for ROI $100.00 CAD

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