Diana Esparza provides business consulting services, including business analysis, market intelligence, data analyses, strategic and operational advice, to technology,  manufacturing, utilities and financial services clients. She works diligently with strategic planning initiatives and helps clients identify solutions and adapt to change. She has provided Program and Project Management services to deliver success for clients ranging from large Fortune 100 organizations to small entrepreneurial companies across organizational lines through the Assessment, Design & Construct, Recommendations, and Implementation Phase.

Diana is a fun of  of employing CSATs metrics including Net Promoter Score (NPS), Key Driver Analysis, Sentiment Analysis, Customer Effort/Easiness analysis (CES) among others to facilitate a strong customer experience and ultimately impact the business growth through the implementation and execution of  Digital Transformational Strategies – her goal is to be the voice of the “Customer” for both customers and organizations.

With this end, Diana has created a Business Building Block Series aimed at assisting companies to implement such strategies and she is pleased to announce a new webinar/workshops series to highlight innovative work being done by Better Buildings Partners and other market leaders. Monthly webinars will be held on relevant and timely issues for solopreneurs, entrepreneurs and small business owners  whose focus is to them to build a digital strategy and system that is both affordable and effective for attracting, educating and converting new customers – and turning them into raving fans who will refer them again and again.

In this series, you will not just get a big picture overview, but you’ll get down to business and start building some of the elements of your small business marketing system:

  • Put strategy before tactics
  • Build a Marketing Hourglass
  • Develop a content strategy
  • Integrate a total web presence
  • Install the lead generation trio
  • Create a selling system
  • Build a marketing action plan

This is  golden opportunity for professionals to learn about  the latest trends in eTransformation and eMarKeting and network with peers.

The topics of the workshops vary from week to week and are determined by demand. Our speakers are experienced professionals, practitioners and entrepreneurs who share their experiences and lessons learned with you!

See webinar presentations, recordings, and transcriptions below and visit the Events page to register for our next webinar. For more information on the Better Buildings  Blocks Series and other Better Buildings Blocks Initiative webinars, contact us.

Business Building Blocks Series I

  • WORKSHOP: Pitching your Business– How to Construct an Unforgettable Pitch soon-inquire-now
  • WORKSHOP: How to crush Your Competitors on Social Media in 30 Days soon-inquire-now
  • WORKSHOP: Fundamentals of Business Blogging soon-inquire-now
  • WORKSHOP: How to Leverage LinkedIn to Boost Your Reach
  • WORKSHOP: Getting a Grip on Facebook Marketing
  • WORKSHOP: Twitter Engagement Tactics for ROI soon-inquire-now
  • WORKSHOP: Reputation Management Course soon-inquire-now




WORKSHOP: How to Leverage LinkedIn to Boost Your Reach – The Ultimate Guide to Leveraging LinkedIn for Landing a Job, Sales Leads, Clients and Revenue!

Category: Business Building Blocks, Job Search, Events


Date: 20/09/2014 – 10:00 am ( Ends 3:00 pm )
Venue: Grounded Kitchen and CoffeeHouse

Location: 100 Gloucester St, Ottawa, ON K2P 0A4

Presenter: Diana Esparza – Marketing/Business Development/Global Sales Strategy Professional

  1. Could your business benefit from access to over 259 million acquired users in more than 200 countries and territories?
  2. Want to position yourself as the authority in your industry?
  3. Know that you need to grow an email list but just not sure how?

Diana Esparza has used LinkedIn to build her career from the ground up, now she is offering this exclusive opportunity to hear how she did it and how you too can leverage LinkedIn to grow your business or land your ideal job.

This workshop is a practical “hands on” session revealing the strategies to succeed on LinkedIn and demonstrating LIVE in the workshop how to implement them.

LinkedIn is the most powerful online network tool available to businesses – it can help you attract media opportunities, powerful business partnerships and new clients.

In this exclusive workshop, you will learn:

  • How to optimise your profile to stand out from the crowd and help you rank on Google for your industry
  • The secret tool that no one is using to grow their email database like never before
  • Build your sales funnel with fresh leads and opportunities effortlessly

Topics will include:

  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Using the Who’s Viewed Your Profile and You Recently Visited tools
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  • Creating engaging updates
  • Marketing your LinkedIn page
  • Recruiting with LinkedIn

and much more! You’ll walk away equipped with the “know how” to leverage LinkedIn to get serious results for your business online.

Price: $100 CAD – 1H Networking, munchies and drinks, please BYOD! For more information, please contact me here

Register NOW


WORKSHOP : Getting a Grip on Facebook Marketing

Category: Business Building Blocks


Date: 27/09/2014 – 10:00 am ( Ends 3:00 pm )
Venue: Grounded Kitchen and CoffeeHouse

Location: 100 Gloucester St, Ottawa, ON K2P 0A4

Presenter: Diana Esparza – Marketing/Business Development/Global Sales Strategy Professional

Are you struggling with developing a Facebook presence for your business? Spending time on Facebook but not getting the results you had hoped for?

Whether you’re a complete newbie or an earlier pioneer of Facebook for business, this seminar will equip you with the knowledge to improve your business presence significantly and ultimately deliver measurable results for your business.

As the saying in marketing goes “you must go where the people are” and with over 2.4 million kiwis using Facebook – it’s becoming an invaluable tool for many businesses.

When used correctly Facebook offers even the smallest businesses the opportunity to increase your online visibility and attract new customers. Yet in reality most businesses Facebook pages aren’t delivering the results they had hoped for and many people are stuck for ideas and direction for growing their Facebook audience.

The Getting a Grip on Facebook Marketing seminar will help your business:

  • Put together a plan of attack for using Facebook to effectively market your business
  • Understand the different ways to market on Facebook and which ones suit your business
  • Learn to use tools that will save you time and measure your results while using Facebook

The seminar will cover three key areas of Facebook marketing; how to grow your numbers organically, how you should be engaging with your audience and how to use the highly targeted paid advertising to deliver results for your business.

If you’re marketing your business on a shoestring budget, this seminar will empower you to make Facebook an effective marketing tool for your business.

Don’t put your head in the sand any longer. Register now to ramp up your Facebook skillset.

Register NOW


Price: $100 CAD – 1H Networking, munchies and drinks, please BYOD! For more information, please contact me here


For more about Diana’s qualifications 

View Diana Esparza's profile on LinkedIn


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