Software & SaaS Financial Metrics and Key Benchmarks

Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]

Digital Branding Case Study: Diesel Website Assessment

Diesel has been known for producing ads that invoke surreal images in lieu of direct product details, in partnership with Swedish ad agency Paradiset DDB, Stockholm. Diesel’s unique international marketing strategy is innovative and has been studied by universities and institutions as a model. PROJECT OBJECTIVE To identify the marketing principles underlying the design of the […]