Big Data and Analytics, Marketing and eBusiness Professional
Hola mi nombre es Diana Esparza, una “Geek en Tacones” – este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]
I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in data, analytics, marketing and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is […]
The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]
When you look at the statistics and consider how unrepresented women are in leadership positions within their companies you begin to understand why an organization like CanWIT exists and why is necessary. Strong mentorship can provide an advantage for any professional at any career level, but for female professionals, especially those in leadership positions, a […]
Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded […]
Governments go through a number of phases in their implementation of web based service strategy. Their web focus and direction is based as much on available skill sets, technology, and resources as it does on the mandate granted to them by the citizens they serve. According to Gartner [1], governments move through the following four […]
Supply Chain Planning for SCP for Process Automation – SCP for Process Automation solutions are one of the most adopted technologies in organizations today especially for process automation. However, SMB’s has not seen any benefit of it, as they do not count with the necessary financial resources to deploy SCM technologies to generate business value, […]
Currently, facility designers, developers and managers are looking for building service contractors whose competitive edge is focused on the deployment of integrated systems that streamline facility maintenance operations and enhance supplier/client collaborative relationships. In this new era, there is increasing pressure on cost reduction coupled with potential trade barriers, demand fluctuations and market uncertainties, sustainable […]
Globalization challenges change end customers’ expectations and product proliferation, and increases in the complexity of value networks which are pushing more companies to examine how they run their supply chains and what the appropriate investments in SCP technology might be. The increase in complexity, volatility and unpredictability of an enterprise’s supply chain environment will continue […]
While doing my master in eBusiness Technologies at the University of Ottawa, and as a part of the requirements for graduation, I had to write a Thesis; my topic “Supply Chain Confidence” – my research aimed at probing that even though Confidence is a perceptible variable, supply chain practitioners could quantify it – as […]
Diana Esparza 