Hola mi nombre es Diana Esparza, una “Geek en Tacones” – este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]
Category: Social Media
How Successfully Get LinkedIn Recommendations or Endorsements
Having a first-rate recommendation from many connections on your LinkedIn profile is a great goal, but there are a few fundamental guidelines to bear in mind before you hit the road. I’m often asked for recommendations/endorsements by people I barely know on LinkedIn. I’m really quite uncomfortable giving a reference for someone I don’t […]
30 days to a New Digital Brand Identity
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Your brand identity is the representation of your company’s reputation […]
The Ultimate Green Twitter Hashtag List
The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following The following are 150+ Twitter hashtags that can help you gain Twitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about […]
What the heck is social media?
I wrote this article back in 2007, when my e-marketing professor introduced the term social media to the class. After that class, I decided that my job title was going to be Social Media Marketing Strategist – I was not longer a simple marketer, I had a cooler name. Even though, this post is […]
This Geek in “Tacones” Believes in Challenging the Status Quo, Making Dreams Happen and Being Grateful.
I’m Diana, and “The Geek in Tacones in YouTube” is my vblog. This vblog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital transformation, data and analytics and digital marketing. I am […]