Big Data and Analytics, Marketing and eBusiness Professional
Hola mi nombre es Diana Esparza, una “Geek en Tacones” – este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]
The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]
Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]
Governments go through a number of phases in their implementation of web based service strategy. Their web focus and direction is based as much on available skill sets, technology, and resources as it does on the mandate granted to them by the citizens they serve. According to Gartner [1], governments move through the following four […]
I’m Diana, and “The Geek in Tacones in YouTube” is my vblog. This vblog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital transformation, data and analytics and digital marketing. I am […]
Diana Esparza 