Soy Tu “Geek en Tacones” Favorita

Hola mi nombre es Diana Esparza, una “Geek en Tacones” –  este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]

Free Marketing and Analytics Tools to Help Grow Your Small Business

  I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in data, analytics, marketing and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is […]

How Successfully Get LinkedIn Recommendations or Endorsements

  Having a first-rate recommendation from many connections on your LinkedIn profile is a great goal, but there are a few fundamental guidelines to bear in mind before you hit the road. I’m often asked for recommendations/endorsements by people I barely know on LinkedIn. I’m really quite uncomfortable giving a reference for someone I don’t […]

To be Successful in the Subscription Economy Apply a “Saasonomics Approach”

Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded […]

Digital Branding Case Study: Diesel Website Assessment

Diesel has been known for producing ads that invoke surreal images in lieu of direct product details, in partnership with Swedish ad agency Paradiset DDB, Stockholm. Diesel’s unique international marketing strategy is innovative and has been studied by universities and institutions as a model. PROJECT OBJECTIVE To identify the marketing principles underlying the design of the […]

Build Backlinks – A Strategy to Increase Ranking and Website Traffic

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.  But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.  One powerful strategy […]

The Ultimate Green Twitter Hashtag List

The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following The following are 150+ Twitter hashtags that can help you gain Twitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about […]

Email Marketing with eNewsletters

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to […]