Hola mi nombre es Diana Esparza, una “Geek en Tacones” – este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]
Category: Digital Media Placement
How to use sentiment analysis and data mining for your personal brand
As some of you know, in my spare time, I am contributing writer for AlphaGamma.eu – Business Portal for Millennials covering Digital Transformation, Disruptive Technologies, and Digital Brand Strategy topics. I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web, […]
30 days to a New Digital Brand Identity
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Your brand identity is the representation of your company’s reputation […]
Build Backlinks – A Strategy to Increase Ranking and Website Traffic
Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence. One powerful strategy […]
What is Social Networking?
Social networking, we have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, […]
What the heck is social media?
I wrote this article back in 2007, when my e-marketing professor introduced the term social media to the class. After that class, I decided that my job title was going to be Social Media Marketing Strategist – I was not longer a simple marketer, I had a cooler name. Even though, this post is […]