Defining the PC Market and Server Market Size in LATAM

The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]

Software & SaaS Financial Metrics and Key Benchmarks

Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]

Secret of Million Dollar Sales Letters – for mail Campaign and Internet

  Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. An in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect. All winning sales letters “talk” to the prospect by creating an image […]