I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in data, analytics, marketing and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is how we (Marketing Technologists) establish our authority on a subject – my forte is Data, Analytics and eMarketing.
I’ve been fortunate to work for companies ranging from large Fortune 500 organizations to small entrepreneurial companies across industries – my pace through those organizations has enabled me to learn new competencies, use the coolest technologies – sometimes free tools 😊, and deploy innovative business practices used today.
So today, I would like to share with you a solid list of essential marketing and analytics tools you can use for free – Well nothing beats free, right! If you are working on building your marketing toolbox and taking your business to the next level, here is my top MarTech solutions worth checking out.
Small business owners are constantly looking for tools to help get the job done at a low cost; and marketing technology is certainly a vital component of a modern company. While not all technology is right for all companies’ needs, there are a few types of tools that seem to be essential for most start-ups.
It’s remarkable to see how powerful some of the free online tools are so if you’re not taking advantage of at least a few of these resources, then you are missing out. To be a game changer in your industry, you need to use new technologies that drive change, you need to be curious and data-driven. And most importantly think strategically and execute fiercely so I believe that merging technology with business acumen will enable you to raise the bar in terms of business growth.
| CRM & Marketing Automation
|
· Hubspot (marketing, sales and CRM)
· Zoho |
| Analytics
|
· Google Analytics
· Google Data Studio (Reporting and Data Visualization) · R (programming language for statistical computing) · Python (programming language for statistical computing) · Orange (programming language for statistical computing) · Weka (programming language for statistical computing) · Semantria (Text Analytics) · Hubspot Marketing Grader (Website Grader) · SEO Profiler (Search Engine Optimization) · SEM Rush (Search Engine Optimization) · SEO Analyzer by Neil Patel (Search Engine Optimization) |
| Designs and user Experience
|
· Canva
· Pablo · Piktochart |
| Social Media | · Hootsuite
· CoSchedule · Topsy · Buffer · Periscope for Twitter · Sumo · Crowdfire for Twitter · Bitly |
| Content Curation | · Paper.li
· Storify · BuzzSumo · CoSchedule Headline Analyzer · HARO, or Help a Reporter Out · Medium · PostRunner.com · Myblogguest.com |
| Video | · Magisto
· Filmora · Ripl · Imovie (mac) |
| Agile and Project Management | · Trello
· Doodle · Remember the Milk |
| Advertising | · Google my business
· Yelp · FourSuqare |
| Blogging | · WordPress |
| Email Marketing | · Mailchimp
· FlashIssue, Newsleter gmail add-on |
| Customer Experience and Audience Research | · SurveyMonkey
· Google Forms · Trustpilot · Typeform |
| Accounting | · Freshbooks
· Mint |
| Messaging and Video Conferencing | · Skype
· Slack · Glitp · Join.me · Sococo · YouCanBook.me |
| Images | · Pixabay
· FreeImages.com · Unsplash |
| Storage | · Google Drive
· Dropbox |
|
LeadGen
|
· Hunter
· ONTRApages |
| Miscellaneous | · Grammarly |
These tools cover a variety of topics but almost every startup probably uses their services in some way. It’s no one tool. It’s a matter of how you make various tools work in orchestration. These are my top solutions, which ones are yours – let us know what tools you use in the comments.
~D.
Diana Esparza 