Recent Posts

Soy Tu “Geek en Tacones” Favorita

Hola mi nombre es Diana Esparza, una “Geek en Tacones” –  este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]

Free Marketing and Analytics Tools to Help Grow Your Small Business

  I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in data, analytics, marketing and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is […]

How to use sentiment analysis and data mining for your personal brand

As some of you know, in my spare time, I am contributing writer for AlphaGamma.eu – Business Portal for Millennials covering Digital Transformation, Disruptive Technologies, and Digital Brand Strategy topics. I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web, […]

How Successfully Get LinkedIn Recommendations or Endorsements

  Having a first-rate recommendation from many connections on your LinkedIn profile is a great goal, but there are a few fundamental guidelines to bear in mind before you hit the road. I’m often asked for recommendations/endorsements by people I barely know on LinkedIn. I’m really quite uncomfortable giving a reference for someone I don’t […]

Defining the PC Market and Server Market Size in LATAM

The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]

Software & SaaS Financial Metrics and Key Benchmarks

Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]

To be Successful in the Subscription Economy Apply a “Saasonomics Approach”

Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded […]