Big Data and Analytics, Marketing and eBusiness Professional
I’m Diana, and “The Geek in Tacones in YouTube” is my vblog. This vblog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital transformation, data and analytics and digital marketing. I am […]
Hola mi nombre es Diana Esparza, una “Geek en Tacones” – este es mi nuevo proyecto digital – mi nuevo canal de YouTube. ¡Bienvenidos! Este proyecto nace de la necesidad de enseñarle a los mercadólogos en Latinoamérica sobre las últimas tendencias de marketing digital, transformación digital, big data y analítica. Porque he decidido hablar sobre estos […]
I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in data, analytics, marketing and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is […]
As some of you know, in my spare time, I am contributing writer for AlphaGamma.eu – Business Portal for Millennials covering Digital Transformation, Disruptive Technologies, and Digital Brand Strategy topics. I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web, […]
Having a first-rate recommendation from many connections on your LinkedIn profile is a great goal, but there are a few fundamental guidelines to bear in mind before you hit the road. I’m often asked for recommendations/endorsements by people I barely know on LinkedIn. I’m really quite uncomfortable giving a reference for someone I don’t […]
The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on […]
When you look at the statistics and consider how unrepresented women are in leadership positions within their companies you begin to understand why an organization like CanWIT exists and why is necessary. Strong mentorship can provide an advantage for any professional at any career level, but for female professionals, especially those in leadership positions, a […]
Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions […]
Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded […]
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Your brand identity is the representation of your company’s reputation […]
Governments go through a number of phases in their implementation of web based service strategy. Their web focus and direction is based as much on available skill sets, technology, and resources as it does on the mandate granted to them by the citizens they serve. According to Gartner [1], governments move through the following four […]
Diana Esparza 