I’m Diana, and Rambling Non Sequiturs of my Hyperactive Mind is my blog. This blog starts as a personal style blogazine in 2006, but I am sure that it will evolve into an almost incomprehensible mishmash of non sequitur about everything from shoes to design to digital marketing. I am a geminis, and I’ve been… Read More I Believe in Challenging the Status Quo, Making Dreams Happen and Being Grateful.
As some of you know, in my spare time, I am contributing writer for AlphaGamma.eu – Business Portal for Millennials covering Digital Transformation, Disruptive Technologies, and Digital Brand Strategy topics. I find that people approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web,… Read More How to use sentiment analysis and data mining for your personal brand
The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the LATAM market. If you hope to identify potential clients that have 10o pc/servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on… Read More Defining the PC Market and Server Market Size in LATAM
When you look at the statistics and consider how unrepresented women are in leadership positions within their companies you begin to understand why an organization like CanWIT exists and why is necessary. Strong mentorship can provide an advantage for any professional at any career level, but for female professionals, especially those in leadership positions, a… Read More Why Mentorship Matters
Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this post. With greater visibility and analysis of these metrics, companies are better able to make good decisions… Read More Software & SaaS Financial Metrics and Key Benchmarks
Back in 2009 while doing my master in eBusiness Technologies, I was introduced to SaaS and Saasonomics: The “Cloud & Smarter Infrastructure”. I still remember when my professor mentioned this term for first time – Saasonomics comes from the word SaaS (software as a service) and was coined by Matt Shlosberg, a businessman who co-founded… Read More To be Successful in the Subscription Economy Apply a “Saasonomics Approach”
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Your brand identity is the representation of your company’s reputation… Read More 30 days to a New Digital Brand Identity
Governments go through a number of phases in their implementation of web based service strategy. Their web focus and direction is based as much on available skill sets, technology, and resources as it does on the mandate granted to them by the citizens they serve. According to Gartner , governments move through the following four… Read More Developing an E-Government Strategy